The new Sullivans EDGE rulers will help keep your rotary cutter blade sharpened as you work! It uses the same concept as a knife sharpener, each time you take a cut on to the sharpener side you will run along the 650 grit Diamond Carbide EDGE, this keeps your rotary blade fine tuned and lasting longer. The fully frosted backing on each ruler gives you just the right amount of steadyness for cutting but also allows you to slide the ruler when you need to. We offer the 10 most used and loved ruler sizes: 4.5” x 4.5”- 6.5” x 6.5”- 9.5” x 9.5”- 12.5” x 12.5”- 4.5” x 8.5” – 4.5” x 37” – 6.5” x 18.5”- 6.5” x 24.5” – 16.5” x 16.5”. We also have available EDGE Rotary Cutters 45mm and EDGE Cutting Mats 18” x 24” – 24” x 37”.

To purchase, contact Sullivans USA, phone 800-862-8586.

School Photo Dress – This stylish, lined, above-the-knee-length, A-line dress features a hidden, on-seam, front kangaroo pocket and an invisible back zipper, with two sleeve options.

Hopscotch Skirt, Knit Top + Dress - This pattern includes a gathered skirt and a pullover, gathered-front knit top or dress. The skirt (designed for woven fabrics) features an elastic-back waistband, front button placket, and an interesting pleated pocket detail inspired by a Chinese takeout container. The pullover top or dress is designed to be sewn with knit fabrics. It includes both long- and short-sleeve options.

Music Box Jumper - Designed especially for new seamstresses who are looking to build their skills with a sewing machine or to complete their first  sewing project from a pattern. View A (shown here) presents a softly pleated, mid-calf-length skirt. View B gives an A-line skirt with a single, inverted box pleat at center front and a decorative button tab detail. Both views button or snap up the back.

Nature Walk Pullover + Knit Pants - This unisex top and pants pattern includes an easy-to-sew pullover top in a color-blocked design. The pants are pull-on with a hidden elastic waist. The top can be made in lightweight fabrics for a casual shirt or in heavier fabrics for use as a layering piece in place of a sweatshirt or jacket. The pants pattern, inspired by a classic yoga pant, is intended for knits.

Contact Oliver + S or your favorite distributor for ordering information.

(Images & Product Description Text © Oliver + S)

Jody Houghton has previewed her upcoming collection for Northcott, Beach Babes, over on her Sisterhood of the Quilters blog. This collection features her three characters, Faith, Hope and Charity on a trip to the beach. It is due to be shipped in December.

Amy Butler just announced that her newest sewing pattern, the Honey Bun Poufs, is now available. Here’s Amy’s description of this new home dec pattern.

You will love the beautiful utility of these charming & fresh Honey Bun Poufs! Show off your favorite fabrics & create instant artistic additions for your home. 2 sizes tufted with covered buttons – they can be filled in a number of ways for firm or softer feel. Great for the kids room, extra seating, meditation, and still sophisticated enough to display on your favorite love seat.

This pattern can be ordered through your preferred distributor or directly from Amy Butler Design (wholesale information can be found here).

BERNINA of America recognized top dealers nationwide with achievement awards in sales, service and customer education at its recent BERNINA University dealer training conference in Orlando, Fla. John and Judy Curtis of It’s A Stitch-Bernina, Humble, Texas, received the 2009 BERNINA Presidential Award, which recognizes the dealer that best exemplifies the spirit of cooperation and education represented by the BERNINA brand. This includes successful promotion and advertising of the entire BERNINA product line, a modern store merchandising concept, a well-developed educational approach, dedication to total customer service and above-average growth in dollar sales and BERNINA units sold.

“BERNINA’s success is tied to the success of its dealers. It’s A Stitch-Bernina has reaped the financial benefits that result from truly outstanding sales and customer support,” said Martin Favre, president of BERNINA of America.
In addition, BERNINA single- and multiple-store dealerships with the highest sales dollar volume during 2009 were honored. The 2009 Top Five Multi-Store Dealer Awards were presented to:

Judy and John Curtis, It’s A Stitch-Bernina, Humble, Texas
Rhonda Lopez, Nuttall’s Inc., Salt Lake City, Utah
Richard and Rod Borget, Dave’s Bernina, Provo, Utah
Jack Pierce, Atlanta Sewing Center, Duluth, Ga.
John Ramsey, Bernina of Oklahoma City, Oklahoma City, Okla.

The 2009 Top Five Single-Store Dealer Awards were given to:

Ervin and Ella Mae Zimmerman, Hinkletown Sewing Machine Shop, Ephrata, Pa.
Leon and Linda Hoover, Hoover’s Bernina Sew, Mifflinburg, Pa.
Regina Owen, Gina’s Bernina Sewing Center, Knoxville, Tenn.
Timothy and Lois Hoover, Top Stitch Sewing Service, Barnett, Mo.

Merrily Parker of Merrily We Quilt Along, Springfield, Mo., received the 2009 Rookie of the Year Award, which recognizes the new dealer from BERNINA’s Class of 2008 that best incorporated lessons of BERNINA dealer training into its operation, and that delivered impressive 2009 sales volume, market share, merchandising, customer service and educational support.

“Our New Dealer Training program is designed to educate and motivate our newest members to ensure their first year with BERNINA is a success,” said Martin Favre, president of BERNINA of America. “This accolade celebrates Merrily’s achievements in implementing the business development strategies she learned at BERNINA University, as well as her commitment to innovation.”

Along with this Rookie of the Year Award, Parker and her staff were the Grand Prize Winners of the One Million Pillowcase Dealer Challenge. They collected more than 5,000 pillowcases that were donated to the Child Advocacy Center in Springfield, Mo. from March through May 2010.

“BERNINA has always been the only sewing machine for me. I waited five years to become a dealer, and was happy to have lived up to BERNINA’s expectations as a new dealer,” said Parker.

BERNINA also announced 2009 District Dealer of the Year Award winners from the company’s 11 districts. They include:

Robin Parker and Pamela Dunn, Robin’s Sewing Shoppe, Hoover, Ala.
Barb Perry, Aurora Sewing Center, E. Aurora and Williamsville, N.Y.
Terri Gunn, Quilt Quarters, Carmel, Ind.
Judy Munro, Bear’s Paw Fabrics Inc., Towson, Md.
Karen French, The French Seam, Stuttgart, Arkansas
Patrick and Cathy Morin, Bernina Sewing Machine Station, Brentwood, Tenn.
Laurie Mangold, Sew Special Quilts, San Antonio, Texas
Edward Leone Jr., Eddie’s Quilting Bee, Sunnyvale, Calif.
Jenny Yannone, The Sewing Palace, Helena, Mont.
Jean Graham, Quilter’s Haven LLC, Rosemount, Minn.
Marsha Cowen, Bernina Sewing and Design Center, Las Cruces, N.M.